UX Design Challenge for Amazon
1. Project Brief
3. Design Development
In the end, we were successfully selected as one of the honorable mentioned teams with a total score of 95.
With analyzing the winner's projects, I think the biggest problem that holds us back for the finalist was lacking of simplicity. We have integrated many thoughts and ideas into this app, but it was impossible to fully explain each of the features in such a short sprint. Instead, the winner just told one simple story and won the 1st place. I am confident that our thinking process was no worse than theirs and our visuals were way better. But story-telling played such a strong factor here and convinced all of us. For future projects, I will look more into the story-telling technics and always provide user with the most friendly and intuitive usages.